Maryville University Campaign Look Book

Responsibilities: Design and layout

As a follow-up to the successful ‘Brave’ campaign, Maryville and POLS wanted to create the next evolution of the campaign: called Momentum. The main purpose of the campaign would be to encourage students to carry on and keep their momentum when it came to their education. I was called in to create a lookbook for the new campaign, to take the project to the next stage, and aid the presentation to the client. Working alongside the project’s writers and our motion designer, we came together to create and develop a visual language.

Of particular interest to our stakeholders was the implementation of the campaign across social media, so we also came up with a set of sample social graphics to go alongside the pitch.